Sleaford Mods: Key Markets 12"

Harbinger Sound


Nottingham duo SLEAFORD MODS present their third "proper" album, Key Markets. "Key Markets was a large supermarket bang in the centre of Grantham from the early 1970's up until around 1980," explains JASON WILLAIMSON. "My mum would take me there and I'd always have a large Coke in a plastic orange cup surrounded by varnished wood trimmings and big lamp shades with flowers on them. Beige bricks with bright yellow points of sale and large black foam letters surrounded you and this is why we called the album Key Markets. It's the continuation of the day to day and how we see it, the un-incredible landscape." "The album was recorded in various periods between summer 2014 through to October of that year. We worked fast as we normally do, the method was the same as the other albums and like the other two, the sound has naturally moved itself along. Key Markets is in places quite abstract but it still deals heavily with the disorientation of modern existence. It still touches on character assassination, the delusion of grandeur and the pointlessness of government politics. It's a classic. Fuck em." LP housed in a gatefold sleeve designed by STEVE LIPPERT; mastered by MATT COLTON at Alchemy. Everything else was done by Sleaford Mods.

Our take: I really have no idea how many full-lengths Sleaford Mods have at this point, but this is the second one I've been hip to... I started following them with Divide and Exit and really enjoyed Chubbed Up, their collection of recent singles, so I was quite looking forward to their new album. I'm pleased to say that nothing has really changed on this record, nor does it have to. Sleaford Mods are simply a wholly singular band, and as far as I know they're the only ones who can make records like this, so until their new records start to feel completely redundant I'm happy for them to keep pumping them out. If you haven't heard them, I'd encourage you to check them out because there's really nothing like them... lying somewhere in the grey area between hip-hop and punk rock, they seem to smash together the angry verbosity of anarcho-punk groups like Crass and Subhumans with the clever wordplay of hip-hop, the repetitive, bass-led musical structures of the Fall, and probably a hundred other things that I don't even realize are happening. If you're having trouble picturing in your head how all those things add together... well, the innovativeness of this combination is precisely the point and--along with the constant, unyielding barrage of wit--the reason why I listen to this band. Probably not for everyone, but if you want to hear something that sounds totally original and totally now this band should be on your radar.
Tags: 10s hip-hop post-punk uk