North Carolina's Benji Hughes fronted a rock band in the '90s. He's written commercial jingles ("Got a Little Captain in You?" for Captain Morgan rum). He's made music for film and television (Walk Hard, Eastbound & Down). He released 2008's A Love Extreme, his excellent double-LP debut record. But these ventures aren't different hats Hughes wears. They're not different paths traveled. This is Hughes playing in different keys.